Brevo Review for 2024: Everything You Need to Know

Brevo (Formerly Sendinblue) Marketing Platform Review

Brevo Review for 2024: Everything You Need to Know

Brevo, formerly known as Sendinblue, is a comprehensive marketing platform designed to assist businesses of all sizes in managing their email marketing, SMS campaigns, CRM, and more. This review will cover its features, usability, pricing, and overall effectiveness in 2024. Brevo's user-friendly interface and extensive functionality make it an attractive option for businesses looking to enhance their marketing strategies.

Brevo Review for 2024 (Sendinblue)

In today's digital world, businesses need tools to help them reach their customers. One popular tool is Brevo. If you're in 8th or 9th grade and want to understand Brevo, this guide will help. We'll explain what Brevo is, how it works, and why it's useful.

Brevo (Formerly Sendinblue)
Brevo (Formerly Sendinblue)

What is Brevo?

Brevo is a software platform that helps businesses manage their email marketing. Email marketing is how businesses send messages to many people at once, such as about new products, special offers, or important news. Brevo makes it easier for businesses to create, send, and track these emails.

How Does Brevo Work?

Brevo gives businesses tools to design emails, send them to lists of customers, and see how well their emails are doing. Let's break it down into steps:

  1. Creating Emails: Brevo has a drag-and-drop editor. This means you can easily move different parts of the email around, like text, images, and buttons. Even if you're not a designer, you can make professional-looking emails.
  2. Sending Emails: Businesses can email their contacts list once an email is ready. A contact list is just a list of email addresses of people who have agreed to receive emails from the business.
  3. Tracking Performance: After sending the emails, Brevo provides data on how many people opened the email, clicked on links, or even made a purchase because of the email. This helps businesses see if their emails are working.

Key Features of Brevo

Brevo has many features that make it a powerful tool for email marketing. Here are some of the most important ones:

Email Templates

Brevo offers a variety of pre-made email templates. These templates are designed to look good and be effective. Businesses can choose a template, customize it, and send it out quickly. This saves time and ensures the emails look professional.


Automation is one of Brevo's best features. It allows businesses to set up emails that go out automatically based on certain triggers. For example, if someone signs up for a newsletter, Brevo can automatically send them a welcome email. This saves businesses a lot of time.

A/B Testing

A/B testing is a way to compare two different versions of an email to see which one performs better. Brevo lets businesses send version A to one group of people and version B to another group, helping them determine which email is more effective.

Contact Management

Managing contacts is easy with Brevo. Businesses can organize their contacts into different lists based on interests, past purchases, or how they signed up. This makes it easier to send targeted emails to the right people.


Brevo provides detailed analytics on email campaigns, including data on open rates, click-through rates, and conversion rates. These metrics help businesses understand how their emails are performing and what they can improve.

Why Businesses Use Brevo

Brevo is popular because it helps businesses connect with their customers personally. Here are some reasons why businesses choose Brevo:

Easy to Use

Brevo is designed to be user-friendly. The drag-and-drop editor, pre-made templates, and automation tools make it easy for anyone to create and send effective emails, even without design or technical skills.


Brevo offers various pricing plans, including a free plan. This makes it accessible to small businesses and startups that may not have a large budget for marketing.

Customer Support

Brevo provides excellent customer support. Users can contact Brevo's support team for help with questions or problems. This includes live chat, email support, and a knowledge base with helpful articles.

Integration with Other Tools

Brevo can be integrated with many other tools that businesses use. This includes customer relationship management (CRM) systems, e-commerce platforms, and social media tools. These integrations help businesses streamline their marketing efforts.

Benefits of Using Brevo

Using Brevo can provide several benefits to businesses. Here are some of the key advantages:

1. Increased Engagement

Businesses can increase customer engagement by sending well-designed and targeted emails. Engaged customers are more likely to open emails, click on links, and make purchases.

2. Improved Customer Relationships

Brevo helps businesses send personalized emails. Personalized emails make customers feel valued and understood. This can improve customer loyalty and lead to repeat business.

3. Higher Conversion Rates

With features like A/B testing and detailed analytics, businesses can optimize their emails for better results. This can lead to higher conversion rates, meaning more people take the desired action, like purchasing.

4. Time Savings

Automation and easy-to-use tools save businesses time. Instead of manually sending emails and tracking performance, businesses can set up automated campaigns and let Brevo do the work.

Common Uses of Brevo

Businesses use Brevo for various purposes. Here are some common ways Brevo is used:

1. Newsletters

Many businesses send regular newsletters to inform customers about new products, upcoming events, and special offers. Brevo makes it easy to create and send these newsletters.

2. Promotional Emails

Promotional emails announce sales, discounts, or new product launches. Brevo's templates and A/B testing features help businesses create effective promotional emails.

3. Transactional Emails

Transactional emails are sent after a customer makes a purchase. These emails can include order confirmations, shipping notifications, and receipts. Brevo ensures these emails are sent automatically and look professional.

4. Welcome Emails

Businesses often send a welcome email when someone signs up for a newsletter or creates an account. Brevo can automate this process, ensuring new subscribers feel welcomed and valued.

How to Get Started with Brevo

If you're interested in using Brevo, here are the steps to get started:

  1. Sign Up: Visit the Brevo website and create an account. You can start with the free plan and upgrade later if needed.
  2. Create Your First Campaign: Use the drag-and-drop editor to create your first email campaign. Choose a template, add your content, and customize it to fit your brand.
  3. Build Your Contact List: Import or collect email addresses through your website or social media channels. Make sure you have permission to email these contacts.
  4. Send and Track: Send your email campaign and use Brevo's analytics to track its performance. Pay attention to metrics like open and click-through rates to see how your campaign is doing.
  5. Optimize: Use the data from your campaign to make improvements. Try A/B testing different versions of your emails to see what works best.

Tips for Success with Brevo

To get the most out of Brevo, here are some tips:

1. Keep Your Emails Simple

Don't overload your emails with too much information. Keep your message clear and concise. Use images and buttons to make your emails visually appealing.

2. Personalize Your Emails

Use the data you have about your contacts to personalize your emails. Address them by their name and send them content relevant to their interests.

3. Test and Experiment

Don't be afraid to try new things with your emails. Use A/B testing to experiment with different subject lines, content, and designs. This will help you find what works best.

4. Monitor Your Results

Pay attention to your analytics. Look for patterns and trends in your data. If you notice certain types of emails perform better, focus on creating more of those.

5. Stay Consistent

Consistency is key in email marketing. Send emails regularly, but not too often. Find a schedule that works for your audience and stick to it.

Brevo Review: Plans & Pricing

Brevo's competitive pricing is designed to be flexible, accommodating businesses of all sizes. Here are the main pricing plans for 2024:

Brevo Plans & Pricing
Brevo Plans & Pricing

Free Plan

The Free Plan is ideal for small businesses or those just starting with email marketing.

    • Emails: 300 emails/day
    • Contacts: Unlimited
    • Features: Basic reporting, CRM, forms, page tracking, and push notifications

Starter Plan

    • Cost: Starts at $25/month for 20,000 emails
    • Features: All Free plan features plus additional email volume, but Brevo branding remains unless you pay $10/month to remove it

Business Plan

    • Cost: Starts at $65/month for 20,000 emails
    • Features: Includes all Starter plan features, landing pages, A/B testing, advanced reporting, and the ability to add multiple users for $12/month each

Enterprise Plan

    • Cost: Custom pricing starting at $10,000/year
    • Features: All Business plan features plus dedicated IP, advanced integrations, priority support, and tailored onboarding


    • Cost: Starts at $15 for 20,000 emails
    • Features: Purchase email credits without a monthly subscription, ideal for businesses with variable email needs

Additional Services

  • WhatsApp Messaging: Pay-as-you-go rates for sending WhatsApp messages, with different pricing based on the region.
  • Dedicated IP: Available for $251/year, this is recommended for high-volume senders who want to maintain better control over their sender reputation.

Brevo offers a range of pricing plans to suit different business sizes and needs. Whether you're a small business just starting out or a large enterprise looking for advanced features, there's a plan for you. By understanding the features and limitations of each plan, you can choose the one that best fits your email marketing strategy and budget.

Brevo Review: Choosing the Right Plan

Selecting the right plan depends on your business needs and budget. Here are some tips to help you choose:

  1. Evaluate Your Email Volume: Estimate how many emails you plan to send monthly. Choose a plan that covers this volume without exceeding your budget.
  2. Consider Feature Needs: Determine which features are essential for your email marketing strategy. For example, if you need advanced automation or A/B testing, the Essential or Premium plans may be best.
  3. Plan for Growth: If you anticipate your email marketing needs will grow, consider a plan allowing easy upgrades. This way, you won't have to switch plans frequently.
  4. Test with Free Plan: If unsure, start with the Free Plan to get a feel for Brevo's interface and features. You can always upgrade to a paid plan as your needs grow.

FAQs about Brevo Review

Brevo (Formerly Sendinblue) Marketing Platform Review

You'll discover some frequently asked questions about the Brevo platform below.

What is Brevo?

Brevo, formerly Sendinblue, is a marketing platform offering email marketing, SMS campaigns, CRM, marketing automation, and landing pages.

What are Brevo's key features?

Key features include customizable email templates, automation workflows, SMS marketing, CRM, segmentation, and detailed analytics.

How much does Brevo cost?

Plans range from a free plan (300 emails/day) to a Starter ($25/month), Business ($65/month), and custom-priced Enterprise plans. Pay-as-you-go options start at $15 for 20,000 emails.

What are the pros of using Brevo?

Pros include a user-friendly interface, comprehensive features, affordable pricing, high deliverability rates, integration capabilities, and strong customer support.

What are the cons of using Brevo?

Cons include a learning curve for advanced features, limitations on the free plan, additional costs for extra users, customization constraints, and limited support on lower plans.

Can I try Brevo for free?

Brevo offers a free plan with 300 emails/day and unlimited contacts.

How does Brevo compare to other platforms?

Brevo is affordable and user-friendly, with strong automation and deliverability. However, compared to some competitors, it may have a steeper learning curve for advanced features.

Is Brevo suitable for large enterprises?

Yes, the Enterprise Plan includes dedicated IP, advanced integrations, and priority support, making it suitable for large organizations.

How can I contact Brevo support?

Support options include email, phone (for higher-tier plans), a knowledge base, and a community forum.

Does Brevo integrate with other platforms?

Brevo integrates with CRM systems, e-commerce platforms, and social media tools.​

Quick Links

Brevo Review for 2024: Everything You Need to Know

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Brevo Review Summary

Brevo is a powerful tool that can help businesses improve their email marketing efforts. With its user-friendly interface, automation features, and detailed analytics, Brevo makes creating, sending, and tracking effective email campaigns easy. By following the tips and best practices outlined in this guide, businesses can maximize the benefits of using Brevo and build stronger customer relationships. Whether new to email marketing or looking to improve your current efforts, Brevo is a great choice to consider in 2024.


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